The UK’s National Holocaust Centre is a unique and remarkable place. All the more so for having been set up not by the state, but by a non-Jewish family in rural north Nottinghamshire. It was a real privilege, then, to be tasked with producing a new short film to introduce the Centre to its visiting public. The brief required a video of about 12 minutes which would provide an overview of the history of the Holocaust itself, outline how the centre came about, and provide a gli

Do you have something to sell – or a story to tell? Do you need to persuade, educate, or inform a large audience? If so, video is a vital tool. Especially if you’re trying to accomplish any of this online. From the wealth of statistics on this, here are just a few significant ones (highlighted in the video above): Video grabs attention. 60% of website visitors prefer to watch a video first before reading any text. Video holds attention. People typically stay two minutes longe